Job Description

Alliant is seeking a Platform Sales Director who will be a key contributor to Alliant’s continued evolution. This high-visibility position requires the successful candidate to grow and develop strategic relationships with DSPs, DMPs, SSPs, Data Exchanges, AI Platforms, CDPs and Data Collaboration platforms to promote Alliant digital audience targeting and enrichment solutions. This position will support growing platform relationships and create and implement a sales plan to exceed budgeted revenue goals. This position reports to the VP of Digital Partnerships.

Principle Responsibilities:

1. Develop relationships with assigned accounts, identify opportunities for growth and develop appropriate forecasts for assigned accounts.
2. Identify net new adtech platform targets across AI, planning, enrichment, data collaboration
3. Generate audience targeting revenue through indirect and direct sales from assigned partnership.
4. Prospect into new growth areas
5. Network deeper into existing indirect accounts
6. Lead presentation and pitch sessions with managed service teams at all platforms
7. Identify growth opportunities i.e. new platforms, platforms Alliant under-indexes in, platforms with new funding etc. and sell in expansion revenue opportunities
8. Maintain a healthy level of account communication activity, upselling new audience updates, responding to inbound Audience Help Desk requests, providing partner sales team training to exceed 100% of assigned revenue quota.
9. Support the Director of Digital Partnerships to develop business plans to build upon indirect and direct sales through digital platforms.
10. Implement promotional and training materials for digital programs at assigned partnerships.
11. Use Salesforce daily to record sales activity and revenue opportunities.
12. Monitor and adapt to industry trends, ensuring compliance with evolving CTV and programmatic standards.

Qualifications and Skills:

1. Bachelor’s degree in sales, marketing, or related business field preferred
2. 5-7 years’ experience in AdTech
3. Demonstrated mastery of, and passion for, the art of selling data-driven audience targeting solutions
4. Full understanding of digital program metrics reporting and P&L standards
5. Deep understanding of AdTech platform ecosystems
6. Consistent track record of exceptional performance, delivering quantifiable impact on company revenue
7. Prior sales experience in a revenue impacting capacity within programmatic
8. Proven track record of building and maintaining strategic partnerships with publishers, platforms, brands, and agencies
9. Working knowledge of audience targeting, email marketing and direct marketing analytics
10. Experience and relevant contacts within digital platforms
11. Mastery of Microsoft Office applications, including Outlook, Word, Excel and PowerPoint
12. Experience using a CRM database or software applications preferred.
13. Must be flexible, detailed, team-oriented and committed to having a good time while doing a great job.

Alliant Overview:

Alliant is a leading independent data company trusted by thousands of brands and agencies to bring a human element to modern data solutions. The Alliant DataHub — built on billions of consumer transactions, an expansive identity map, advanced data science and high-performance technology — enables marketers to execute omnichannel campaigns with responsive consumers at the center. Data security and privacy have been core values since day one, and Alliant’s continually validate our people, processes, and data through meaningful certifications such as SOC2, IAB Tech Lab Data Transparency, NQI certification from Neutronian, and quarterly quality scoring with Truthset. For more information, visit: alliantdata.com.

Alliant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans’ status, or any other characteristic protected by law.

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